Keendai blog
Field notes on signal-driven B2B prospecting. Guides, comparisons, and data on what actually moves the needle.
How fast B2B contact data decays: what the research shows
B2B contact data decays roughly 25 to 40 percent per year, so static databases lose accuracy fast. The fix is live signals from the events that cause decay.
May 7, 2026
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ComparisonApollo vs ZoomInfo vs Hunter vs Snov: a 2026 comparison
Which B2B contact tool fits which buyer in 2026, and where each falls short on live intent data. Pricing, accuracy, and a feature...
May 7, 2026
GuideAnatomy of a high-intent B2B buying signal
What a real B2B buying signal actually is, the seven categories that correlate with purchase intent, and how long each one stays...
May 7, 2026
Comparison2024 Intent Data Benchmarks: Bombora vs 6sense vs ZoomInfo
Compare 2024 intent data benchmarks across Bombora, 6sense, and ZoomInfo. Discover conversion lift metrics, data sources, and...
DataB2B Sales Cycle Length: How a Defined ICP Accelerates Deals
Discover how a well-defined Ideal Customer Profile reduces B2B sales cycle length. Explore 2024 data on win rates, pipeline...
DataB2B Buyer Intent Signals: 2024 Data and Analysis
Recent 2024 data shows that the vast majority of B2B buying activity occurs before sales contact. Discover what percentage of...