Enterprise data depth or SMB-ready leads on demand.
ZoomInfo is built for enterprise sales intelligence: large account hierarchies, intent data, and annual contracts north of fifteen thousand dollars. Keendai is built for SMB lead discovery on a pay-as-you-go basis. Pick the one that matches your motion.
Sample lead
Harborline Marine Supply
Annapolis, MD
18 staff, 2 locations
8.6 / 10
Good fit
Contact
Score breakdown
25/mo
Free tier
Start with 25 verified leads per month. No credit card, no contract, no trial clock.
0-10
Fit score
Every lead carries a fit score plus a short reason it matches your ideal customer profile.
On demand
Delivery
Get fresh, verified leads delivered on demand. Run a query when you need them, not on someone else's schedule.
Enough on every record to actually run outreach.
Verified business email
Checked at delivery. Keeps bounce rate inside sender-platform thresholds.
Phone with line type
Mobile, landline, or VoIP, labeled so you pick the right channel.
Fit score plus the reason
A 0 to 10 score with a one-sentence explanation. Defensible to your team.
Source-traceable signals
Every chip links back to where the signal came from. No black box.
CSV and XLSX exports
Plug straight into the sender or CRM you already use.
Auto re-credit on bad records
Duplicates and undeliverable emails return to your balance automatically.
Lists on demand, no enterprise rollout.
01
Describe your buyer in plain English
No filter taxonomy to climb. Type what your ideal customer looks like and we build the search.
02
We rank the matches
Every prospect ships with a 0 to 10 fit score and a sentence citing the signals behind it.
03
Export and run
Verified email, line-typed phone, signal chips. CSV or XLSX into the tool you already use.
You probably do not need an enterprise data warehouse yet.
Most teams looking at this comparison are running SMB outreach. They want a list, a fit score, and an export, not a six-figure annual platform with seat licensing and a procurement cycle. The contract size alone usually decides it.
- Enterprise annual contracts that lock you in before you know your real lead cadence.
- Pricing geared to mid-market and enterprise budgets, not SMB outreach budgets.
- Procurement and legal review cycles that can stall a small team for weeks.
- Data depth tuned for org charts, not for owner-operated small businesses.
ZoomInfo
Built for enterprise sales intelligence
- Deep enterprise org charts and account hierarchies.
- Intent data and large-account research tooling.
- Annual contracts with seat-based licensing.
- Procurement-grade onboarding and enablement.
Keendai
Built for fast SMB lead discovery
- No seats. Pay only for leads you actually use.
- One-time Lead Packs with a 90-day window. No subscription required.
- Plain-English ICP intake, no filter taxonomy to learn.
- Fit score plus the sentence that explains it on every lead, source-traceable.
What Keendai delivers on a typical SMB search.
Example list, run a free search to generate current real leads.
| Business | Location | Fit | Why it matches | Signals |
|---|---|---|---|---|
| Harborline Marine Supply | Annapolis, MD | 9.0 / 10 | Independent marine supplier, 18 staff across two locations, owner email verified at delivery. | Owner contactSecond locationUnder 25 staff |
| Wexford Dental Group | Pittsburgh, PA | 8.0 / 10 | Two-chair practice expanding to a third operatory, no marketing hire on staff. | Expansion signalNo marketing leadVerified email |
| Northcliff Logistics | Boise, ID | 8.0 / 10 | Regional 3PL, 22 trucks, hiring dispatch staff per a recent job posting. | Hiring dispatchRegional 3PLUnder 50 staff |
| Selby Avenue Bakery | Saint Paul, MN | 7.0 / 10 | Multi-location bakery, three storefronts, recently launched a wholesale program. | Wholesale launchMulti-locationLocal press |
| Quill & Spire Bookbinding | Portland, OR | 8.0 / 10 | Specialty bindery, six employees, founder posting about new equipment financing. | Equipment purchaseFounder contactUnder 10 staff |
Choose how you want to get your leads.
CRM
Spreadsheets & databases
Automation
Webhooks & REST API
Pay for the leads. Nothing else.
No per-seat pricing. No long contracts. Cancel anytime.
ZoomInfo versus Keendai, the questions we hear.
No. ZoomInfo is the right pick for enterprise sales orgs that need deep account intelligence, intent data, and a contract size that supports a multi-year deployment. Keendai is the right pick for teams that want SMB lists with a fit score and an export, without an annual commit.
Different shape. ZoomInfo's strength is enterprise org charts and large-account intelligence. Keendai's strength is SMB coverage with fresh signal extraction and a fit-score model tuned for owner-operated and small businesses.
Yes. Many teams use Keendai for SMB lists and keep ZoomInfo for their enterprise motion. Export from Keendai lands as a clean CSV that any CRM ingests.
ZoomInfo prices by seat plus tier and usually runs in the five-figure annual range. Keendai prices per lead, with packs starting at 49 dollars for 100 leads and a free tier of 25 leads a month. No seat charges, no annual commit, no minimum.
No. Start on the free tier or buy a single pack. There is no annual contract anywhere in the product.
Try the difference on a real SMB search.
25 leads per month free, no card. See the fit scores and signals before you compare further.