Business leads, ranked 0 to 10 with the reason each one matches.
Every lead arrives with a fit score and one sentence explaining why. Open the signal chips and you see the source. Start outreach at the top of the list, not at the top of an alphabet.
Sample lead
Westbrook Property Group
Austin, TX
Independent, 22 employees
9.1 / 10
Strong fit
Contact
Score breakdown
25/mo
Free tier
Start with 25 verified leads per month. No credit card, no contract, no trial clock.
0-10
Fit score
Every lead carries a fit score plus a short reason it matches your ideal customer profile.
On demand
Delivery
Get fresh, verified leads delivered on demand. Run a query when you need them, not on someone else's schedule.
Enough on every record to act on the ranking.
Fit score 0 to 10
A single composite number so reps know exactly where to start.
Score breakdown
Sub-scores for ICP match, reachability, buying signals, and freshness. No black box.
Plain-English reason
One sentence on why the lead scored what it did. Doubles as a personalization line.
Source-traceable signal chips
Every chip links back to where we saw the signal. Audit the score in two clicks.
Verified contact
Email checked at delivery, phone tagged Mobile, Landline, or VoIP.
Auto re-credit on bad records
Duplicates, missing contacts, and undeliverable emails return to your balance automatically.
You get a ranked list, not a raw export.
01
Describe your ideal customer
Industry, geography, size, and the signals that mean "ready to buy" to you. Plain English. The fit model reads what you wrote.
02
Each match gets a fit score with the reason
Every lead is scored 0 to 10 across ICP match, reachability, buying signals, and freshness. The reason sentence explains the score in one line.
03
Work the top of the list first
Sort by score, by signal chip, or by location. Export to your sequence tool with the fit reason as a personalization line.
A 2,000-row CSV with no scoring is a Tuesday afternoon you do not get back.
Most lead lists arrive in alphabetical order, or in the order the database happened to return them. Reps spend the first hour guessing which rows to start with, and the only way they actually learn fit is by burning through messages.
- Lists exported in arbitrary order with no priority signal.
- Scoring engines that hide behind a black box rule set you cannot audit.
- Manual sorting by company size as a poor proxy for fit.
- No tie between "this matches my ICP" and "here is the evidence why."
What a ranked lead looks like.
Example list, run a free search to generate current real leads.
| Business | Location | Fit | Why it matches | Signals |
|---|---|---|---|---|
| Westbrook Property Group | Austin, TX | 9.0 / 10 | Independent owner, recently acquired a 40-unit building, hiring a property manager this month. | AcquisitionHiringIndependent |
| Halberd Industrial Supply | Detroit, MI | 9.0 / 10 | Family-owned distributor, 80 employees, opened a second warehouse last quarter. | Family-ownedExpansionMid-market |
| Pelham Wellness Studio | Brooklyn, NY | 8.0 / 10 | Owner-operated, two instructors on staff, expanded class schedule and posted hiring this week. | Owner-operatedHiringService expansion |
| Anchor Bay Marine | San Diego, CA | 7.0 / 10 | Independent dealer, twelve years in business, refreshed online inventory and posted summer promotions. | IndependentSite updateActive promotions |
| Foxglove Print & Design | Kansas City, MO | 8.0 / 10 | Small commercial printer, new sales hire visible on the site, founder still runs the shop. | Founder-ledRecent hireMid-market |
Choose how you want to get your leads.
CRM
Spreadsheets & databases
Automation
Webhooks & REST API
Pay for the leads. Nothing else.
No per-seat pricing. No long contracts. Cancel anytime.
Questions buyers ask about fit scoring.
Four sub-scores: how well the business matches your ICP description, how reachable the decision maker is, what current buying signals look like, and how fresh the data is. The headline 0 to 10 is the composite, the dashboard shows every component.
Yes. Every lead ships with a plain-English reason sentence and source-traceable signal chips. Click a chip to jump to the page or post where the signal was observed.
Yes. The ICP description you write is the primary input. The signals you tell us matter (e.g. recent hiring, multi-location, founder-led) get weighted higher in the composite score.
Most teams treat 8 and above as the priority tier and 6 to 7 as the secondary tier. The dashboard surfaces the score distribution for every search so you can pick the cut intelligently.
Yes, 25 ranked leads a month, no card required.
Start outreach at the top of the list.
25 ranked leads a month free, no card required. See the scores before you ever pay.