Local SMB prospects who can actually afford a paid media retainer.
Describe the kind of advertiser you close best in plain English. Get a ranked list with verified owner contacts and a one-sentence reason each business has paid-media intent. Buy Lead Packs per monthly prospecting cycle, no per-seat fees.
Sample lead
Greenfield HVAC & Mechanical
Charlotte, NC
Single location, 28 staff
8.8 / 10
Strong fit
Contact
Score breakdown
25/mo
Free tier
Start with 25 verified leads per month. No credit card, no contract, no trial clock.
0-10
Fit score
Every lead carries a fit score plus a short reason it matches your ideal customer profile.
On demand
Delivery
Get fresh, verified leads delivered on demand. Run a query when you need them, not on someone else's schedule.
Enough on every record to walk in with an audit hook.
Verified owner or decision-maker email
Checked at delivery. Reaches the person who can actually approve a paid-media retainer.
Phone with line type
Mobile, landline, or VoIP. Pick the right channel for a follow-up call.
Fit score plus reason
A 0 to 10 score with a one-sentence explanation of the paid-media opportunity. Talking points for the audit pitch.
Paid-intent signal chips
Current ad activity, tracking gaps, landing-page issues. Source-traceable on every record.
CSV and XLSX exports
Drop straight into the sequencing tool you already use.
Auto re-credit on bad records
Duplicates and undeliverable emails return to your balance the same week.
Pitch advertisers who already have a budget.
01
Describe your ideal paid-media client
High-margin local services, seasonal businesses, e-commerce above a revenue floor. Capture the brief once.
02
Pull a ranked SMB list every month
Generate a fresh prospect batch for the month. Every record carries a 0 to 10 fit score and the reason the business looks paid-media-ready.
03
Export into the outreach tool you already run
CSV or XLSX with verified owner emails, line-typed phones, and signal chips. Drop it into your sender or audit-pitch flow.
Most prospect lists waste your audit time.
You can build a six-figure media plan in an afternoon. Finding the businesses who will actually fund one takes weeks. The big databases skew enterprise, the SMB owner email is wrong half the time, and most of the businesses you reach turn out to have no real ad spend at all.
- Manual research eats hours and yields one good prospect for every twenty researched.
- Generic prospect databases miss the local advertisers who actually have paid-media budgets.
- Owner emails in subscription databases are stale by the time you pitch.
- No filter for businesses that are already running search ads but doing it badly.
Built for paid-media prospecting, not enterprise sales.
Manual research yields one good prospect for every twenty researched. Generic prospect databases miss the SMB advertisers with real budgets. Keendai sits in between.
| Criterion | Keendai | Manual research | Generic prospect databases |
|---|---|---|---|
| Per-prospect cost | Lead Pack per cycle | Analyst hours per record | Per-seat subscription |
| Paid-intent signals | Paid-activity signals on every record | Manual lookups per record | Not in the data model |
| SMB owner contact coverage | Owner-first, verified at delivery | Inconsistent | Enterprise-skewed |
| Time to a usable list | Minutes per pull | Days per cycle | Hours of filter tuning |
| Recredit on bad data | Automatic, same week | Your problem | Manual ticket process |
Best for PPC agencies sourcing local SMB clients
- Google Ads agencies billing monthly management retainers
- PPC consultants pitching audits to high-margin local services
- Performance-marketing studios pitching paid-media stacks to SMBs
- Founder-led shops running their own monthly prospecting cycle
- Multi-vertical agencies running separate ICPs per industry
What a delivered list looks like for a PPC prospecting cycle.
Example list, run a free search to generate current real leads.
| Business | Location | Fit | Why it matches | Signals |
|---|---|---|---|---|
| Greenfield HVAC & Mechanical | Charlotte, NC | 9.0 / 10 | Single-location HVAC business actively running paid search with no conversion tracking on the landing page. | Running paid searchNo conversion trackingVerified owner email |
| Beacon Family Dental Studio | Plano, TX | 8.0 / 10 | Dental practice running brand-only ads, no remarketing audience configured, owner email verified. | Brand-only adsNo remarketingVerified owner email |
| Thornbury Roofing & Exteriors | Indianapolis, IN | 9.0 / 10 | Roofing contractor with seasonal demand spike, currently running broad-match keywords with no negatives list. | Seasonal demandBroad-match keywordsOwner-operated |
| Lumen Eyecare Group | Seattle, WA | 8.0 / 10 | Two-clinic optometry practice running Local Services Ads only, no Search campaign, partner email confirmed. | LSA onlyNo Search campaignVerified partner email |
| Castaway Pool Builders | Phoenix, AZ | 8.0 / 10 | Custom pool builder with high-ticket service, paid ads running but pointing to homepage, founder direct contact. | High-ticket serviceHomepage landingFounder contact |
| Northgate Auto Repair | Salt Lake City, UT | 7.0 / 10 | Independent auto shop with five-figure monthly revenue, no paid media presence yet, owner email confirmed. | No paid presenceOwner email confirmedIndependent shop |
Choose how you want to get your leads.
CRM
Spreadsheets & databases
Automation
Webhooks & REST API
Pay for the leads. Nothing else.
No per-seat pricing. No long contracts. Cancel anytime.
Questions PPC agencies ask.
Yes. Paid-activity signals are first-class in the ICP. You can include only businesses with active ads, exclude them, or rank both.
Set staff-count and revenue-proxy floors in the ICP. Records below the threshold are filtered before you ever pay for them.
Emails are checked at delivery, not pulled from a quarterly snapshot. Undeliverable records are auto-recredited.
Yes. Save as many ICPs as you need on Pro. Each one carries its own filters, signals, and exclusion rules.
Yes. Lead Packs have a 90-day expiry but no recurring charge. Buy what your monthly cycle needs and stop when the book is full.
Pull a paid-media prospect list in two minutes.
25 leads per month free, no card. See whether the paid-intent signals hold up before you ever pay.