Workflow builder or finished leads in your inbox.
Clay is a deep enrichment workflow tool: connect dozens of data sources, build tables, layer prompts, and ship the pipeline you design. Keendai skips the build and hands you a ranked list of SMB leads on demand. Pick the one that matches how you want to spend your week.
Sample lead
Belmont Auto Detailing
Charlotte, NC
9 staff, 1 location
8.3 / 10
Good fit
Contact
Score breakdown
25/mo
Free tier
Start with 25 verified leads per month. No credit card, no contract, no trial clock.
0-10
Fit score
Every lead carries a fit score plus a short reason it matches your ideal customer profile.
On demand
Delivery
Get fresh, verified leads delivered on demand. Run a query when you need them, not on someone else's schedule.
Enough on every record to actually run outreach.
Verified business email
Checked at delivery. Keeps bounce rate inside sender-platform thresholds.
Phone with line type
Mobile, landline, or VoIP, labeled so you pick the right channel.
Fit score plus the reason
A 0 to 10 score with a one-sentence explanation. Defensible to your team.
Source-traceable signals
Every chip links back to where the signal came from. No black box.
CSV and XLSX exports
Plug straight into the sender or CRM you already use.
Auto re-credit on bad records
Duplicates and undeliverable emails return to your balance automatically.
No tables to build, no waterfalls to wire.
01
Describe your buyer in plain English
No nodes, no formulas. Type what your ideal customer looks like and we build the search.
02
We rank the matches
Every prospect ships with a 0 to 10 fit score and a sentence citing the signals behind it.
03
Export and run
Verified email, line-typed phone, signal chips. CSV or XLSX into the tool you already use.
You may not want to maintain a data pipeline.
Workflow tools reward teams with a dedicated RevOps brain. They punish teams that just need a list this week. If you do not have someone whose job is to maintain enrichment tables, the table starts rotting the moment the original builder leaves.
- Waterfall enrichment runs only as fresh as the day you wired them.
- Per-credit pricing across multiple providers becomes hard to forecast.
- Templates need ongoing maintenance to stay current with provider changes.
- Output quality depends on the prompt engineering of whoever built the table.
Clay
Built for hands-on GTM engineering teams
- Compose enrichment waterfalls across dozens of providers.
- Spreadsheet-style canvas with prompts, code, and conditional logic.
- Best when you have a dedicated RevOps or GTM-engineering owner.
- Per-credit pricing across the underlying data sources you call.
Keendai
Built for SMB-focused buyers who want finished lists
- No tables to maintain. Describe the buyer, get the ranked list.
- One-time Lead Packs with a 90-day window. No subscription required.
- Fit score plus the sentence that explains it on every lead, source-traceable.
- Single per-lead price covers the enrichment and the contact verification.
What Keendai delivers on a typical SMB search.
Example list, run a free search to generate current real leads.
| Business | Location | Fit | Why it matches | Signals |
|---|---|---|---|---|
| Belmont Auto Detailing | Charlotte, NC | 9.0 / 10 | Independent detailer, nine staff, owner posting about a recent hire and expansion plans. | Owner contactRecent hireUnder 10 staff |
| Greyfield Equine Veterinary | Lexington, KY | 8.0 / 10 | Mobile equine practice, four vets on staff, verified principal email on file. | Verified principal emailSpecialty practiceUnder 10 staff |
| Wickline Custom Cabinetry | Spokane, WA | 8.0 / 10 | Family-owned cabinet shop, 14 employees, new ERP rollout per a recent press mention. | ERP rolloutFamily-ownedPress mention |
| Cascadia Apothecary | Portland, OR | 7.0 / 10 | Multi-cafe wellness brand, three locations, recently launched a wholesale program. | Wholesale launchMulti-locationVerified email |
| Sterling Avenue Pediatrics | Birmingham, AL | 8.0 / 10 | Independent peds practice, six providers, no marketing hire on staff. | No marketing leadVerified emailUnder 10 providers |
Choose how you want to get your leads.
CRM
Spreadsheets & databases
Automation
Webhooks & REST API
Pay for the leads. Nothing else.
No per-seat pricing. No long contracts. Cancel anytime.
Clay versus Keendai, the questions we hear.
No. Clay is the right pick for GTM engineering teams that want to build custom enrichment pipelines and own the logic end to end. Keendai is the right pick for teams that want the finished list without owning the pipeline.
Different shape. Clay lets you compose any enrichment you can imagine. Keendai ships a fixed, opinionated record: verified email, line-typed phone, fit score with reason, and source-traceable signal chips. If you need bespoke columns, Clay is the better fit.
Yes. Many teams pull SMB lists from Keendai and then route them through a Clay table for last-mile enrichment specific to their playbook.
Clay prices by seats plus credits consumed across the providers you call. Keendai prices per lead, single number, with packs starting at 49 dollars for 100 leads and a free tier of 25 leads a month.
No. The whole product is intake, ranked list, export. If you can describe your buyer in two sentences, you can run a search.
Try the finished-list approach on a real SMB search.
25 leads per month free, no card. See the fit scores and signals before you compare further.