Different shape of buyer. Different shape of tool.
Apollo is built for enterprise sales workflows: large seat counts, deep CRM sync, integrated sequencing. Keendai is built for fast SMB lead discovery without a subscription. Pick the one that matches your team.
Sample lead
Tessera Audio Labs
Nashville, TN
12 staff, 1 location
8.4 / 10
Good fit
Contact
Score breakdown
25/mo
Free tier
Start with 25 verified leads per month. No credit card, no contract, no trial clock.
0-10
Fit score
Every lead carries a fit score plus a short reason it matches your ideal customer profile.
On demand
Delivery
Get fresh, verified leads delivered on demand. Run a query when you need them, not on someone else's schedule.
Enough on every record to actually run outreach.
Verified business email
Checked at delivery. Keeps bounce rate inside sender-platform thresholds.
Phone with line type
Mobile, landline, or VoIP, labeled so you pick the right channel.
Fit score plus the reason
A 0 to 10 score with a one-sentence explanation. Defensible to your team.
Source-traceable signals
Every chip links back to where the signal came from. No black box.
CSV and XLSX exports
Plug straight into the sender or CRM you already use.
Auto re-credit on bad records
Duplicates and undeliverable emails return to your balance automatically.
Lists on demand, no platform to learn.
01
Describe your buyer in plain English
No filter taxonomy to climb. Type what your ideal customer looks like and we build the search.
02
We rank the matches
Every prospect ships with a 0 to 10 fit score and a sentence citing the signals behind it.
03
Export and run
Verified email, line-typed phone, signal chips. CSV or XLSX into the tool you already use.
You probably do not need an enterprise sequencing platform yet.
Most teams looking at this comparison this quarter are small. They want a list, a fit score, and an export, not a 12-tab platform with seat licensing and an annual commit. The seat math alone usually decides the question.
- Per-seat pricing penalizes small teams that only need a list once a week.
- Annual contracts lock you in before you know your real lead cadence.
- Filter trees take a week of training before an analyst is productive.
- Built-in sequencer overlaps with the sender stack you already pay for.
Apollo
Built for enterprise sales teams
- Large seat counts with role-based access.
- Deep CRM bi-directional sync (Salesforce, HubSpot).
- Integrated email sequencing and dialer in one platform.
- Annual contracts with platform-wide enablement.
Keendai
Built for fast SMB lead discovery
- No seats. Pay only for leads you actually use.
- One-time Lead Packs with a 90-day window. No subscription required.
- Plain-English ICP intake, no filter taxonomy to learn.
- Fit score plus the sentence that explains it on every lead, source-traceable.
What Keendai delivers on a typical SMB search.
Example list, run a free search to generate current real leads.
| Business | Location | Fit | Why it matches | Signals |
|---|---|---|---|---|
| Tessera Audio Labs | Nashville, TN | 9.0 / 10 | Boutique audio engineering studio, 12 staff, founder posting weekly about expansion. | Founder contactExpansion signalUnder 25 staff |
| Ridgeway Insurance Brokers | Salt Lake City, UT | 8.0 / 10 | Independent commercial brokerage, hiring a producer, verified principal email on file. | Hiring producerVerified principal emailIndependent |
| Marlowe Fabrication Co. | Pittsburgh, PA | 8.0 / 10 | Custom metal fabrication shop, 30 employees, new ERP rollout per a recent press mention. | ERP rollout30 employeesPress mention |
| Halberd Coffee Roasters | Asheville, NC | 7.0 / 10 | Multi-cafe roaster, three locations, recently launched a wholesale program. | Wholesale launchMulti-locationDirect trade |
| Plover Wealth Advisors | Madison, WI | 8.0 / 10 | RIA firm with eight advisors, no marketing hire, founder email verified at delivery. | No marketing leadVerified founder emailUnder 10 advisors |
Choose how you want to get your leads.
CRM
Spreadsheets & databases
Automation
Webhooks & REST API
Pay for the leads. Nothing else.
No per-seat pricing. No long contracts. Cancel anytime.
Apollo versus Keendai, the questions we hear.
No. Apollo is the right pick for large enterprise sales orgs that need integrated sequencing, CRM sync, and seat-level governance. Keendai is the right pick for teams that want a fast SMB list with a fit score and an export, without committing to a full platform.
Different shape. Apollo's strength is enterprise org charts and large-account hierarchies. Keendai's strength is SMB coverage with fresh signal extraction and a fit-score model tuned for owner-operated and small businesses.
Yes. Many teams use Keendai for SMB lists and keep Apollo for their enterprise motion. Export from Keendai lands as a clean CSV that any CRM or sequencer ingests.
Apollo prices by seat plus tier. Keendai prices per lead, with packs starting at 49 dollars for 100 leads and a free tier of 25 leads a month. No seat charges, no annual commit, no minimum.
No. Start on the free tier or buy a single pack. There is no annual contract anywhere in the product.
Try the difference on a real SMB search.
25 leads per month free, no card. See the fit scores and signals before you compare further.